BBC News | 17 November
How much could the death toll from suicide be reduced?
Deaths by suicide annually in the UK are the equivalent of the likely number of fatalities if 20 long-haul flights crashed each year, according to campaigners launching the Zero Suicide Alliance.
Figures from the Samaritans show 6,188 suicides were recorded in the UK in 2015, an average of 17 per day.
How preventable are these losses of life with all the tragic consequences for bereaved families? And is zero suicide a realistic direction of travel?
The aim of the new alliance is to get specific commitments to reduce suicide deaths, and for NHS organisations to aim for zero amongst patients in their care.
At the launch there was an impassioned speech from Steve Mallen, whose 18-year-old son Edward took his own life in 2015.
He acknowledged there was greater national awareness of mental health as an issue but said there had been little change in recent years on the NHS frontline.
"Enough is enough", he said, "we can save more lives than at present". He called the current state of the mental health system an "indictment on society" and said frontline services were in a "terrible state".
Mr Mallen's hard-hitting comments and criticism of the state of mental health care were made in the presence of Jeremy Hunt.
The health secretary argued there had been an improvement in crisis care but said there was "lots more to do". Mr Hunt called on mental health trusts in England to commit to zero suicide among their patients.